Tiffany & Co.: Legendary Style Campaign, Grace Coddington

Categories:Jewelry & Watches

IMAGES: TIFFANY & CO.

You’ve seen the Legendary Style campaign, styled by none other than Grace Coddington, who’s a legend in her own right. And with Tiffany & Co., she, with 50 years of fashion experience behind her, took on the role of being the American jewellery house’s first independent creative. And her first order of business? Creating a new campaign for Tiffany’s.

And the inspiration behind the campaign? In her own words, ‘Blue is very extraordinary colour, it’s a very positive colour. I always say why do I love New York? It’s because the sky always blue.’ The colour of New York’s sky, the colour of Tiffany & Co., and also the main colour you see in the ad campaign, which stars the likes of Elle Fanning, Lupita Nyong’o and Christy Turlington Burns.

But today’s post isn’t about the campaign, how luminous the personalities look, or even how how beautiful the jewellery is (we’ve already seen all that, no?). Today’s post is this must-watch short BTS film that stars Ms Coddington at her most charming as she plans the shoot from start to finish, complete with her humble, self-deprecating wit that had me transfixed for the good 10 minutes that it ran.

Powered by Designer Fashion Handbag | Shoes | Fashion | Clothes | Jacket | Contact: mybrandhome@gmail.com | sitemap